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You might be curious to know what this means and maybe even what’s it got to do with you? Well, we all need a little bit of sunshine and positivity in our lives. In fact, we need rays upon rays of it. And as abundant as the sun’s rays are, Sol Beer’s mission is to scorch negativity and radiate positive light onto the world.
“Live From The Sunny Side” is a fresh declaration of positivity and a movement to get the masses ecstatic about living from a “good vibes only” point of view and mindset. Sol has articulated their vision by soft-launching their new, bright and colourful packaging, making them the happiest and hottest brand – endorsed by the sun.
The positivity agenda and messaging is clear in the sense that Sol wants to see a world and a people consumed by good vibes, individuals who thrive for happiness and are living chilled, laid back lives with Sol.
Start by unfollowing the toxic and start highlighting the ones doing the most and spreading the good word. The Sol’ purpose (wink wink) is to illuminate good vibes after all.
Try this, take your imagination to the next level and flip any sentiment into a positive one. So, instead of seeing loadshedding as a horrible experience (which it is), a person who lives life “Live From The Sunny Side” sees it as an opportunity for candle lit dinners.
As a brand, Sol is constantly seeking to shine a light on individuals who are beacons of positivity. This isn’t exclusively limited to the huge often pretentious acts of kindness but a means to celebrate everyday stars doing everyday things to bring a little warmth to someone else’s day.
A beautiful depiction of this is how creatively fresh and unorthodox the new Sol packaging is, I mean, just look at it. Designed to illicit happiness and positive vibes, these new packs truly encompass the feeling of being “Live From The Sunny Side”.
Sol is the full package, pun intended. Happiness, vibes, taste and rays for days. What more could you ask for? Get your hands on the new packs to experience the beautiful world of living life “Live From The Sunny Side”.
Sol was born at the very end of the 19th century in a country still celebrating its newfound independence. An Independence that was fought for by four iconic generals: father Hidalgo, Allende, Guerrero and Morelos.
Legend has it that as the master brewer bottled the first batch of an experimental new recipe, it was illuminated by a ray of sunlight and he decided to name it “El Sol”. It was in early 1900 that the brand became the now iconic “Sol.”
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